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International Women’s Day, Work Like a Woman!


by Opus Couture in News, Events & Trends

International Women’s Day takes place on 8th March with this years theme being ‘Balance for Better’. We look back at where it all began and why it is important to Opus.

What’s it all about ?

The first official International Women's Day took place in 1911 and was designed to be a globally recognised day to both celebrate women and as a platform to campaign for women's rights and gender equality. The early 1900s were a time of  oppression and inequality which led to women becoming more vocal and campaigning for change with marches, demonstrations and protests. These actions have shaped our world today, without these women who organised and took part in campaigns , often in dangerous circumstances, women would not have the right to work, vote, hold public office and be recognised as an equal member of society.

Do we still need it today - we have equality ?

International Women’s Day lost momentum in the early 2000s as feminism wasn’t a popular topic, women had the right to work and vote, many believed we had achieved gender equality. The millennium brought us the Spice Girls , Girl Power and a ‘ladette’ culture proving that women had achieved equal footing with men and it was a level playing field , one in which we could hold our own and have the same chance of success regardless of gender, the battle was fought and won. How amazing would that be if it were true ! We would love nothing more for International Women's Day to be purely a celebration of women's achievements but today women are still not paid equally to that of their male counterpart, women are still not present in equal numbers in business or politics and globally women's education, health and the violence against them is worse than that of men.  

Work Like a Woman

Part of our mission at Opus is creating an environment where our brides feel secure, happy and confident, but what about behind the scenes ? In order to empower others we have to be empowered, passionate and happy.   Our team is predominantly women and we all have many roles to play in life be it mum, wife, girlfriend, sister, daughter, aunt or friend, all of which can make different demands on our time and energy and leave us feeling like we spend a lot of time just trying to keep multiple plates spinning in the air without them crashing down around us.  We’re working at getting the balance right by creating a working environment which takes into consideration being happy and fulfilled both in and out of the workplace. We’re huge fans of retail guru Mary Portas's ‘Work like a Woman’ campaign which pushes forward a circular model of ambition, embracing ‘soft traits’ of leadership such as empathy, honesty, communication and collaboration and encourages women to be themselves in the workplace in order to create a new workplace culture as opposed to changing and trying to fit in and succeed in a traditional workplace created for and designed by men.

Work Like an Opus Woman


Although it’s not part of our official mission statement we are pretty set on our plans for world domination, it is in keeping with the ethos of International Women's Day mantra of ‘Think Globally, Act Locally’  afterall. World domination aside we do consider the barriers that can stand in the way of us being the best version of us (at home and at work) and find ways to overcome then, whether it’s clearing them out the way, leaping over them or sometimes a less dignified scrambling over them with a helping hand or two. Work Like a Woman in Opus means having the opportunity to put forward ideas, the flexibility to work from home, welcoming babies to team marketing meetings and  occasionally entertaining toddlers on team photo shoots. Most importantly it’s knowing that someone always has your back, whether it’s helping you resolve a problem, stepping in for you in an emergency, giving you a boost or encouragement when you feel down or simply just making sure you don’t leave the shop at the end of the day wearing your slippers with tulle trailing behind you and a handful of pins stuck in your bra.

Be a Woman

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Opus Couture

Opus Couture

Opus Couture is an Award Winning Independent Bridal Retailer in West Kilbride, Ayrshire.

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